I had the pleasure to work for Winston’s communication and activation campaign for Superslims range, the iLINE campaign.

The iLINE campaign aims to reinforce love for the product by showcasing its unique point of difference relevant to male and female smoker. Because Winston Superslims not only look good, they deliver taste satisfaction too.

The campaign expresses the ‘looks good, tastes good’ proposition and the unique offer of real taste satisfaction in a slim and stylish format.

iLine brings Superslims to life in a delightfully original way; heroing the packs and the device (vector shape of a stick), while using a refined line to reveal product truths and features.

Working with the Art director and the Copy writer, I was part of the idea generation and I was responsible for the illustrations and design of the Key visuals.

We also proposed some activation concepts to help deliver Superslims' brand and product truths in delightful and memorable ways.

Customers can create a super-stylish, super-sophisticated profile image that shows them just how they’ve always wanted to be seen.

An interactive, time-based puzzle that challenges customers to reveal a series of illustrative taste and style icons. The more they get, the more rewarding it becomes.

Users can see the Superslims iLine campaign spring to life as the key visuals are recreated around the pack in AR before their eyes.

I was responsible to present the project on the client’s internal website. That included the design of various assets (animated banners, buttons etc) and also the creation of different pages related to the project. One of them, was the ‘Build your own’ section, which is a toolkit with guidelines regarding the creation of the visuals.