Changing perceptions project: Casulo

"Changing perceptions" was the title of an assignement at my masters course in digital design & branding. It involved the creation of an insect based product in order introduce the audience to the benefits of insect consumption.

My team, consisting of 3 students, came up with the concept of casulo, that means transformation in portuguese. Casulo is a brand of insect-based pasta, that is high in protein and also gluten-free. I was responsible for the creation of the visual material, that involved the creation of logo, packaging and promotional material.